In 2005 Leuzzi launched Snack, a personal weblog on global food and restaurant trends, travel insights, industry news, book reviews, with a touch of gossip. While there has been anti-blog backlash from the industry, Snack has been embraced
"Jennifer Leuzzi is one of the best connected, hooked-in bloggers in the foodie jungle–and Snack is compulsory reading. Of course I'll take these words back if she ever writes shit about me." — Anthony Bourdain
“If Coco Chanel married Escoffier and you threw in a little rock and roll, the result would be Jennifer Leuzzi—informed, beautiful, and she can do mise-en-place like nobody’s business.” — Peter Kaminsky, Writer
“The peripatetic Jennifer Leuzzi uncovers today’s and tomorrow’s dining gossip like a sleuth on caffeine. She has a stealth-like way of gathering inside information from chefs and restaurateurs that is the journalist version of one of those magicians who removes your watch without your even knowing it.” — Danny Meyer, Union Square Hospitality Group
Snack’s coverage beyond the culinary (the unsnack category) to include celebrity happenings and musings about contemporary culture. The response has been a positive force expanding the reach of Snack to readers beyond foodies. Recent new formats include snack60 (1–minute video clips via Snack’s YouTube channel), a Snack widget to download, and email subscriptions.
Her blog has become one of the online authorities in the industry, as noted by the Financial Times of London in 2007:
“Fortunately, its [The New York Times] power is now being eroded by the auld enemy of old media – the internet. Blogs such as Eater, Restaurant Girl and Snack now visit and opine on new Manhattan restaurants before Mr. Bruni, who also writes for a New York Times blog, has eaten his way through enough meals to make his judgment. I know this is so because I read about it in the New York Times.”
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